Sponsorship is a full part of our activity which makes Exide Technologies a dynamic company and increases its visibility all around the world

Exide is a reliable and innovative company, customer focused and we like to benefit from the events' unique atmosphere to meet and share with our customers. 

Check out our sponsoring activities.

BMW Motorsport DTM

European touring car racing championship : In a very exciting final in front of 128 000 spectators, the Canadian, Bruno Spengler, took the head of the championship behind the wheel of a BMW M3 only two seconds before the British Gary Paffett. After 18 years, the Bavarian manufacturer made a great comeback in the DTM race series and Exide Technologies has supported BMW Motorsport as an official partner throughout the season.

DTM Figures:

  • 10 races between April and October 2012
  • 3 brands: AUDI, Mercedes, BMW
  • Broadcast in 213 countries, technical range 3.5 billion viewers (in TV households acc.)

UK Porsche Carrera Cup

Exide has won a fiercely contested battle to become title sponsor to Juta Racing, the team behind Jonas Gelžinis, in the Porsche Carrera Cup Great Britain for the year 2011.

The Porsche Carrera Cup GB is at the very pinnacle of British motor racing. Stunning cars, top teams and drivers and unrivalled back up from Porsche Cars GB makes the Carrera Cup the obvious choice for teams and drivers seeking a superb racing platform.



The Lion Truck Racing

Exide has been operating in Truck Races since 2009 with the “Allgäuer Team” and is now pursuing with the “Lion Truck Racing”

We participate in about 10 races between May and November each year throughout Europe.

As an innovative battery technology manufacturer, EXIDE Batteries and “Lion Truck Racing” are perfectly fitted together.

Exide is exclusively supplying “Lion” trucks with powerful environmentally friendly truck batteries 





Zietlow's trip

17 days, 18 hours and 49 minutes - it is the time Rainer Zietlow and his team needed to cover the 23,000 kilometre distance and travel through 9 countries. The team and their car - Volkswagen Touareg TDI equipped with an Exide battery - established a new world record.